Veteran revenue growth executive to support commercialization and go-to-market strategy across the company’s expanding software portfolio.
ENCINO, CA / ACCESS Newswire / August 4, 2026 / SAASO.AI today announced the formal appointment of Chris Shackelford as Fractional Chief Growth Officer, following a strategic advisory engagement with founder and CEO Rabbi Russell Rabichev that began in late May.
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In this role, Chris will focus on accelerating commercial growth across SAASO.AI’s portfolio of software platforms and recurring revenue solutions. His responsibilities include identifying growth opportunities, strengthening go-to-market strategies and supporting initiatives designed to expand customer acquisition and long-term revenue.
“Chris brings an exceptional combination of enterprise leadership, startup experience and a strong track record of helping organizations grow revenue,” said Rabbi Russell. “During our initial work together, it became clear that his strategic perspective and operational experience would help us prioritize commercial opportunities and execute with greater focus. Formalizing his role reflects our focus on strengthening SAASO.AI’s commercial strategy as the company continues to expand its software portfolio.”
Chris brings 28 years of experience in revenue growth, customer success, enterprise technology and startup leadership. His career includes 10 years at Salesforce, executive leadership roles at multiple technology startups and responsibility for Customer Success West at SAP.
During his time at SAP, Chris worked closely with sales and customer success teams as the organization expanded from approximately $400 million to more than $2 billion in revenue over a three-year period.
Chris Shackelford, Fractional Chief Growth Officer, SAASO.AI
“That growth was never the result of one person,” Chris said. “It was achieved by an exceptional team, with Sales and Customer Success working together toward a common goal. My role was to remove obstacles, support the people doing the work and maintain our focus on helping customers succeed. The team’s commitment made that growth possible.”
Watch Chris Shackelford share an overview of SAASO.AI. https://www.youtube.com/watch?v=9ObP8i7QLOw
He is also the founder and CEO of Flex Your AI, a company focused on helping service businesses improve revenue operations through practical applications of artificial intelligence and customer engagement strategies.
“Artificial intelligence offers significant opportunities for businesses, but efficiency alone does not create sustainable growth,” Shackelford said. “Organizations generate better outcomes when technology supports sound business strategy, strong customer relationships and informed decision-making. Rabbi Russell and I share a vision of using technology to help businesses create lasting value, and I’m excited to contribute to SAASO.AI’s next stage of growth.”
Shackelford’s appointment comes as SAASO.AI continues expanding the commercial reach of its software portfolio, which includes solutions supporting:
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Google Maps visibility and local business optimization.
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Celebrity and influencer partnership initiatives.
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Membership community platforms with recurring revenue models.
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Press release distribution and media communications.
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Corporate reporting and investor communications support.
These offerings complement SAASO.AI’s broader business model of developing, licensing and operating co-branded software platforms for celebrities, creators, business leaders and other audience owners. The company provides the technology, automation and operational infrastructure that enables partners to launch, manage and scale subscription-based software businesses.
About SAASO.AI
SAASO.AI is a Software as a Service Operating System that partners with celebrities, creators, entrepreneurs and industry leaders to develop and operate co-branded software platforms and recurring revenue businesses. The company provides technology, automation, customization and operational support that help partners bring subscription-based software solutions to market.
For more information, visit https://saaso.ai
Media Contact:
SAASO.AI
Chris Shackelford
925-548-7355
CEO@FlexYour.AI
https://saaso.ai
SOURCE: SAASO.AI
View the original press release on ACCESS Newswire
